The United States of Walmart is an in-depth analysis on the behemoth Walmart, one of many Big-box retail chain that has been ruling United States Of America for the past thirty years daintily operating its headquarters in Bentonville, Arkansas. The article author John Dic-ker – an investigative journalist probes the success of among the world’s biggest corporation also being hailed as the largest retailer, grocer, jeweler, private employer, general merchandiser as well as a country unto itself which makes $288 billion in annual sales.
While it has been tagged as the “template company” whose size and scope sets the tone for corporate environment at large, it also throws light regarding how this maxim of “Low cost always” was fostered, leaving a lot of backlashes behind, the evidences that prove that walmartone.com has been built on the graveyard of smaller competitors. The first part of the book handles the victorious store which has outnumbered it direct rivals like Kmart, Target, Home Depot, Best Buy to name a few. Walmart became Americas primary toy seller in 1998 outsmarting ‘Toys R us’ – among the original category killers till then. Even even though it evolved, it had smoothly pushed Ben Franklins five-and-dime aside.
Walmart has envisioned a spot where people could buy at their lowest bid. And also this was the dream about any discount store that emerged. This is one causative factor for small businesses to radically differentiate themselves or perish. Walmart spread its wings across a large category, as i have said from being a largest retailer, largest supermarket, largest corporation dealing from Sega Genesis to Huggies, DVDs to Happy Meal, precious jeweler, leaving no stone unturned.
With this it also popularized in private label promotions, where again it overrun a merchandising firm, Ocean Spray available for sale of cranberry juice (private labels allowed retailers to slice prices 25% below competition). Walmart stands obstinate as it had launched its three stage division, with Sam’s Club wholesale discount store and Neighborhood Market in 1993 & 98 respectively.
The success story behind the founder Sam Walton, who started his retail career as proprietor of Ben Franklins Five-and-dime in Newport, he was actually a lot innovative and creative to spread the fame with this franchise chain across many places then, the thought to chance a shop for himself, funded by his wife and father-in-law, he opened his first Walmart Discount City in Rogers, Arkansas. He had believed in the eyes more than market surveys and demographic data.
Despite the remarkable triumph behind Walmart, it proved an apotheosis to so many social ills. It was many a times caught considering media, under charges on gender discrimination of their women employees who were paid lesser wages, poverty wages, lesser facility such as the private health insurance, undue benefit from suppliers, where when the nrmzrm expense is not met out, outsourced sweatshops, its policy of non-union laborers – who definitely are at liberty to address their grievances right to the officer, and it also promoted antiunion videos that claimed individuals who can speak on their own are independent thinkers.
While all this shows the not so good side of Walmart, part two talks in details of the lawsuits that have been filed up against the company for gender discrimination and how Lee Scott, clarifies each and every complaint with the usual Walmart’s Rollback Smiley. He rightly promises that, low quality jobs would not attract employees while individuals are fighting to obtain themselves utilized in Walmart. Again it is actually held responsible for the subsidies that are got from the government, as it has not yet properly fed its employees.